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HYPEAL.com | Building a new crowdfunding tool

Today is different; I'm writing about something new.


About something we have been cooking for a few months after exiting LITO. Something that is now getting ready to start.


I'm excited to introduce you to HYPEAL.com: the go-to place to finance your business together with your community.


Introduction


The months after a Kickstarter are usually much more challenging than expected.


💰 Creators need cash

🤸 Sales take a while to stabilize

📈 Investors want to see growth before financing


This is why Marco Fazio, Akshay Gupta, and myself are building a new tool at Hypeal.com.


With HYPEAL, we empower creators to issue tokens (coins) and community members to purchase them in exchange for benefits, rewards, and potentially a financial return.



How's this different from reward-based crowdfunding or equity crowdfunding?


Reward-based crowdfunding works at any moment in your business history, and it's a great way to start.


However, you can't run a Kickstarter before shipping the products of your previous crowdfunding campaign.


Equity crowdfunding, instead, requires you to have solid business metrics and traction for a campaign to be successful.


HYPEAL, today, is a lighter and simplified version of crowdfunding for all startups and creators with a community.


Is your project/company a good fit?


We believe that the perfect moment for an HYPEAL is in the months after a successful Kickstarter to Indiegogo campaign when you have a few hundred/thousands of backers that believe in your product and vision.


How can you test it out?


We are now investing 5,000 USD in Advertising budget on 5 selected companies:


🦾 to maximize their raise

🤙 to prove and start our business


Do you want to be one of those companies?



Let's start this new ride!


Sincerely,

Andrea



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